TACO BAR BEIjING
ROLE
director / cinematographer / editor / colorist
YEAR
2014
PROJECT
LAUNCH FILM FOR TACO BAR - A VERY UNIQUE MEXICAN RESTAURANT LOCATED IN THE HEART OF BEIJING. DURING TACO BAR'S EARLY DAYS, IT WAS AN INVITATION-ONLY TEST KITCHEN HIDDEN DEEP WITHIN BEIJING'S NETWORK OF HUTONGS, STRICTLY FOR FRIENDS OF FRIENDS. IT WASN'T LONG BEFORE THE MEXICAN EMBASSY WAS ASKING TACO BAR TO CATER THEIR EVENTS, AND THE SECRET WAS OUT. IN 2014, TACO BAR OPENED A NEW LOCATION IN THE CENTER OF BEIJING, WITH A FULL BAR AND EXPANDED MENU. THIS LAUNCH FILM WAS COMMISSIONED TO GENERATE BUZZ FOR THE OPENING OF THEIR NEW LOCATION.
