SA DING DING - WONDERLAND

ROLE

DIRECTOR OF PHOTOGRAPHY / EDITOR

YEAR

2014

PROJECT

ONE-MINUTE VIRAL PROMO PIECE FOR CHINESE RECORDING ARTIST, SA DING DING.

AGENCY: STUDIO OUTPUT BEIJING
CLIENT: UNIVERSAL MUSIC GROUP ASIA
DIRECTOR: LEE VALMASSY

SERVICES

CINEMATOGRAPHY
DEVELOPMENT OF SHOOTING & EDITING CONCEPT
PROJECTION/ANIMATION DESIGN

LOCATION

BEIJING, CHINA

FIELD NOTES

ONE OF MY FAVORITE PROJECTS WHILE WORKING AND LIVING IN BEIJING. 

THIS VIDEO WAS THE RESULT OF MANY CONVERSATIONS WITH MY PARTNER ON THE PROJECT ABOUT THE STATE OF AFFAIRS IN A CRAZY, FAST, DIRTY, AND UNPREDICTABLE CITY LIKE BEIJING. WE WANTED THAT TO BE A BIG PART OF THE VIDEO. 

ONE OF MY FAVORITE ASPECTS OF THE VIDEO IS THE ANIMATION THAT IS PROJECTED ONTO THE TALENT’S FACE DURING A PERFORMANCE TAKE. THE ANIMATIONS WERE A SERIES OF PATTERNS AND IMAGES THAT I TOOK THE TIME TO CREATE IN PRE-PRO, WITH THE INTENTION OF PROJECTING AND MANIPULATING THEM IN REAL-TIME. LOTS OF FUN